Investing in a new business website can be a confusing process knowing which type of platform to buy. In this article, we examine why standard business websites fail to generate sales and see why A.I. websites are crucial for success and give ROI.
7 Reasons Why Standard Business Websites Fail To Convert
Investing in a great looking business website that does not deliver sales and ROI is very frustrating. Here are 7 common reasons why standard websites fail:
1. No SEO Strategy
The website won’t rank well on Google if there is no SEO strategy and the SEO is not implemented on and off site.
2. Booking System Not Set Up
Without setting up the booking system, you won’t receive messages from prospects and sales will be missed.
3. Not Mobile Responsive
If a website is not mobile responsive, it may be difficult to read and navigate. The prospect will go elsewhere.
4. Slow Loading Speed
Slow loading times for a website are the kiss of death; the visitor will soon leave your site.
5. No SSL Certificate
Without a security certificate or SSL, Google will display a ‘Not Secure’ message. This spooks the customer and the sale is lost.
6. No A.I. Function
Without an A.I. function, the website will not have personal interactions with visitors giving unique responses to the time of day, location and number of visits. Also, it will not be able to take their contact details while you are busy.
7. No Lead Magnet
A lead magnet is a free download, e.g. a cheat sheet, a short guide or any piece of valuable information given in return for a prospect’s email. Websites without lead magnets are missing out big time on lead generation.
An A.I. website gives you the immediate edge by gathering and analysing data and creating detailed reports about visitors to the site. This data helps you optimise your sales and marketing strategy to gain ROI.
A.I. analytics data helps you develop highly targeted marketing campaigns, and understand which content was popular and which flopped. Data driven strategy is crucial for your business planning and success.
A.I. Websites Give Personalised Responses
A.I. Websites give a personalised response to each customer based on their time zone, the number of previous visits and their physical location. Our data shows that personalised experiences on websites lead to a 19% increase in sales in the first three months.
Speed is Everything in the Digital Age
A.I. websites run on enterprise level Amazon servers which means they are lightning fast compared to a standard business website. The speed of a website has a big impact on sales because customers decide in seconds whether to stay on page. Speed is everything in the Digital Age:
Source:
Semrush, Dec 2020
The faster your business website, the more likely it is to convert sales. With an A.I. website your loading speed will be under one second, putting you in the top 6%.
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